If you’re reading this, welcome :) My name is Auli, and I’m the founder of Seventh Avenue.

For a long time, I didn’t really have a plan for any of this. I originally started posting on Pinterest under the name Auli’s Angels. At the time, it was just something I did for fun. I wasn’t building a business, creating a brand, or following some big strategy. I was simply showing up consistently and sharing things that inspired me.

As time went on, more people started finding my content. The traffic grew, and so did the idea in the back of my mind that maybe this could become something bigger. Maybe this could become something of my own.

Around that same time, I found myself exploring my faith and spirituality on a deeper level than ever before.

I’ve always believed in God, but after my papa passed away at the beginning of 2024, something changed. Losing someone so important to me forced me to look at life differently. Even now, there are moments when I feel his presence. There are moments when I receive signs that remind me he is still near, still watching over me, and still a part of my journey.

My papa was my dad growing up and we formed the strongest bond. When my mom was working, he was the one who watched me. We had our own routines and traditions. He would take me to McDonald’s for breakfast, and I’d get hot cakes, a hash brown, and orange juice. After that, we’d stop by the store so I could pick up a Jabber Blabber newspaper. We’d sit together and do the arts and crafts activities inside. We’d play cards, watch cartoons, go swimming, and spend entire days together doing whatever I wanted to do.

Looking back, I realize that what made those memories special wasn’t necessarily what we were doing. It was the fact that he was always there. If I was hungry, he fed me. If I got hurt, he cleaned it up and put a bandage on it. If I wanted to play a game, he played with me. If I wanted to watch television, he sat beside me.

He showed up for me in all the ordinary moments that eventually became some of the most important memories of my life.

I miss him every day.

But in many ways, losing him strengthened my faith. It made me pay attention to the moments that can’t always be explained. The signs, the feelings, the reminders that love doesn’t simply disappear because someone is no longer physically here.

His impact on my life is part of the reason Seventh Avenue exists today.

Those experiences strengthened my faith in ways I never expected. They reminded me that God is real, that our stories matter, and that the people we love leave lasting impacts on our lives.

When it came time to reimagine the brand, I knew I wanted a name that meant something to me.

The number seven has always been special in my life. Spiritually, it represents blessings, faith, heaven, and God’s presence. It’s a number that has stayed with me for years, and one that means so much to me that I even have 777 tattooed on my chest.

The word avenue came naturally. I’ve always been drawn to streetwear, and as I’ve grown into my own style, I’ve realized that streetwear feels the most like me. Together, the two became Seventh Avenue — a faith-inspired lifestyle brand with a streetwear soul.

But Seventh Avenue is about more than just clothing. It’s about faith and creativity. It’s about having the courage to chase the things you’ve always dreamed about, even when you’re scared.

At 24 years old, I’m still figuring things out myself. I work in pharmacy. I’m pursuing a healthcare degree. I’m building this brand one step at a time. I’m creating art, designing tattoo stencils, and dreaming about future projects that haven’t even come to life yet. Some days it feels like I’m trying to do everything at once. But I think that’s part of my journey.

I started Seventh Avenue because I wanted something different for my life. I wanted to stop waiting for the “perfect time” and start building the future I could already see in my mind. I wanted to create something that reflected my faith, my creativity, and the freedom I’m working toward every day.

My hope is that Seventh Avenue becomes a reminder that you’re capable of more than you think. A reminder that God definitely sees you and He knows your story. A reminder to always keep going, even when the path ahead isn’t completely clear. And if we can do all of that while looking fresh too, even better.

Thank you for being here.

Welcome to Seventh Avenue.